Leadership doesn't have to be so difficult! Let me tell you why.
Hello.
My name is Susan Steinbrecher. As a young new manager, I used to
think that the way you got associates to perform was to demand it. I
thought that when they were at work, they had to perform every minute
of every day and that their personal problems and home life needed to
be left at home and not brought into the workplace.
"I used to be where you are right now!"
Although this was a very long time ago, I truly believed this, and,
as you can imagine, this way of "managing" employees didn't work out
too well.
In fact...
Are YOU faced with these challenges?
- A very demotivated workforce,
- customer-service challenges,
- high turnover and
- a lot of frustration for both you and your employees.
... I concluded that you just can't get good employees who want to
work anymore.
I worked longer and longer hours, but being a manager grew
increasingly difficult and stressful. Finally, I realized that this
approach wasn't working and that there must be a better way!
I attended numerous classes on leadership, read every imaginable
book I could find and began to see a huge difference in not only my
associates' performance and motivation levels, but in my own success
as a leader.
I went from an entry-level manager struggling to be successful to a
general manager and then to a position that, believe it or not,
had me running a leadership school!
What created the success?
Taking care of your associates is the key to
success!
Why?
I finally understood that it was about the people! If you
take care of your people, they will take care of your customers, and
the customers will take care of your profitability.
And this is what YOU, a Heart-Centered Leader, will
attain.
When it comes to becoming a great leader, you must
know that the key to success is understanding:
1. What motivates associates to work their very
best for you
2. and then doing what it takes to achieve this
goal.
With this new awareness, I started my company, Steinbrecher And
Associates, in 1992. We specialize in helping leaders become more
effective by providing training solutions and coaching to help
leaders do what it takes to create tuned-in, turned-on, highly engaged
associates who want, not need, to work for you!
Through my years of working with executives, it became more evident
how important it is for leaders to really understand what I have
learned.
I am so passionate about this message that I teamed up with
Dr. Joel Bennett to write a book about this simple yet seemingly
elusive approach. Since my journey began more than 20 years ago, I
have discovered at deeper levels how important this approach is to the
success of leaders.
What motivates associates to perform at their very
best?
You know this answer.
Think about the best boss you've worked with and why this person
was your best boss. What kinds of behaviors did your boss demonstrate,
and what was the impact on you as a result?
Dr. Bennett and I have asked at least 100 groups this question, and
the answers are always the same: My best boss listened to me,
took time for me, believed in me, mentored me, and respected and
valued me. As a result, I was motivated to do my very best.
Furthermore, associates tell us that if they had let this "best" boss
down, they would've been horrified! That is how much they thought of
this boss.
If you have an associate who is that motivated to perform for
you, how could you possibly go wrong?
This is exactly what I began to experience all those years ago -
a totally motivated staff that didn't want to let me down as a leader.
It was a 180-degree shift from where I'd started as a young manager,
and it was a humbling experience.
So that's my story. It's probably not much different from yours.
The truth is that I saw the light. I now know what creates leadership
success, and my passion is to share these lessons with the world! The
only question now is, do you want to learn?

Susan Steinbrecher
Institute of Heart-Centered Leadership
|